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Using Videogames to Tell the News

posted Tuesday, April 08, 2008 5:44 PM by johnporcaro
From Reportr.net, Ian Bogost at Georgia Institute of Technology is interviewed about making games to tell the news.   ...so if the news you're telling is videogame news, I wonder what the videogame would look like.  RPG, where you Read More
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Ads I Don't Mind - Xbox 360 Connects to Windows Media Center

posted Friday, March 28, 2008 4:42 PM by CPaladino
If you ask certain people on our team, they will tell you that I am a pretty harsh critic.  I have one nice thing to say for every three negatives.  It's interesting because even the work that I produce here at work doesn't live up to my unrealistic Read More
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Authentic Brute Spiker from Believe Ads for Sale

posted Thursday, March 27, 2008 7:04 PM by johnporcaro
In case you have a few thousand dollars burning a hole in your pocket, you might be interested in a live auction happening tomorrow where you can pick up a Screen-used Brute gun from the Halo 3 “Enemy Weapon” short film.  I'm not entirely Read More
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Gamerscore Blogcast - 054 - Advertising, and Friends Lists

posted Wednesday, March 19, 2008 5:15 PM by CPaladino
Another discussion this week revolving primarily around advertising and its effects, and the use of LIVE friends lists. MP3 File: 12.4 MB, 37 minutes AUDIO podcasts - available via the RSS feed, or the iTunes feedVIDEO podcasts - available via the RSS Read More
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Countdown Begins for Launch of Mass Effect with Exclusive Debut of TV Spot, SCI FI Channel Special, Micro-Site and Official Soundtrack

posted Wednesday, November 07, 2007 9:00 AM by Gamerscore News
Countdown Begins for Launch of Mass Effect with Exclusive Debut of TV Spot, SCI FI Channel Special, Micro-Site and Official Soundtrack Read More
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Believe

posted Wednesday, September 12, 2007 9:00 AM by johnporcaro
We've been working on a new series of Halo 3 advertising spots for TV and the web that are going to run starting today. The first of the films, entitled “Museum,” premieres today on http://games.yahoo.com, and you'll get a sneak peek at Read More
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Speaking of Activision...

posted Tuesday, July 24, 2007 9:53 AM by CPaladino
I stumbled across this YouTube video from 1981 when the Atari 2600 was in it's hay day, and Activision was churning out stellar title after stellar title. Before there was Call of Duty, before there was Tony Hawk or Guitar Hero, there was Barnstorming, Read More
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Forza 2 Experience Website Just Went Live

posted Thursday, May 03, 2007 10:14 AM by johnporcaro
To compliment www.forzamotorsport.net, The Forza 2 team just released its new Forza Experience web site, at http://experience.forzamotorsport.net/.  The team that built it describes it this way:  "The goal was to convey the passion of Read More
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Lunchtime Conversation - Episode 11 - Leaks and Product Code Names

posted Thursday, April 05, 2007 1:42 PM by CPaladino
This episode talks about how companies deal with leaks, why they are good - or bad, and gives you a behind-the-scenes look at some product code-names.  This is also the first time we've had multiple end-of-show easter eggs. We're also looking Read More
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Guitar Hero 2 for Xbox 360 TV Spot

posted Monday, April 02, 2007 2:14 PM by johnporcaro
Coming to a TV near you:  Video: Guitar Hero 2 TV ad Read More
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Viva Piñata Extended Video

posted Friday, March 30, 2007 3:18 PM by CPaladino
In what's becoming a trend in odd Xbox 360 Game commercials, here's a hilarious Viva Piñata commercial. I would like "the skulls of the vanquished" please!(Shout-out to Video Games Blogger where this was found!) Read More
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Forza Motorsport Challenge on the Speed Channel

posted Tuesday, February 27, 2007 10:52 AM by johnporcaro
I'm hooked on the show!  I wasn't quite sure what to expect, but after watching it, I'm definitely in for the rest of the season (four shows).  The idea is that several experienced, but amateur racers get the chance to play out the game Read More
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Microsoft Casual Games to Offer Developers Additional Revenue Opportunities With New Ad-Share Program

posted Thursday, February 08, 2007 6:00 AM by johnporcaro
Initiative aims to encourage innovative game development by sharing advertising profits from MSN Games’ casual game titles. Read More
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Halo Nation, Are You Ready to Finish The Fight?

posted Wednesday, November 15, 2006 2:24 AM by johnporcaro
The guys and gals at Bungie have been busy putting up balloons and streamers to celebrate Halo turning 5 years old today.  $700 million in sales, 14.5 million units sold worldwide, 800 million hours of multiplayer action on Xbox Live.  Read More
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Xbox 360 Gears Up for Launch of Global Holiday Campaign

posted Friday, October 20, 2006 10:00 AM by johnporcaro
Microsoft and its creative partners AKQA and McCann-Erickson have developed a new advertising lineup extending to cinema, interactive, print, street and television media. Read More
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