We don't get into the nuts and bolts of marketing, especially when it comes to things like awards, but this one is pretty cool.  We just learned that the Xbox team in Japan won a Gold Lion for the Blue Dragon ‘Big Shadow’ outdoor advertising at the Cannes Advertising Awards.  This is one of the most prestigious award shows in advertising, so we're pretty proud of the team's creativity.   

The Creative Director was Koshi Uchiyama, the Art Director was Naoki Ito, and the Producer was Yasuhisa Kudo.  Congrats, guys! 

Blue Dragon is now on sale in Japan, Korea, Hong Kong, and Singapore, and will be available in North America, Europe, Australia, and New Zealand later this summer.  

BIG SHADOW