Christopher Grant over at Joystiq got a chance to sit down with Robbie Bach, president of Microsoft's Entertainment and Devices Division.  He's in New York City today, at Digital Life, to kick off a campaign promoting safer interactive entertainment. If you're around, join us at 2PM at the Javitz Convention Center, Booth 122. 

We're launching a 20-city bus tour called "Safety is no game. Is your family set?” that will provide hands-on training and education on video games, including how to understand ESRB ratings, and how to take advantage of Xbox 360 Family Settings.

From the press release:

Details of the “Safety is no game. Is your family set?” campaign are as follows:

•          The unveiling of the “Is Your Family Set?” tour bus at the DigitalLife consumer technology conference in New York City, starting today at 2 p.m. at the Jacob K. Javits Convention Center

•          A nationwide bus tour visiting 20 cities to inform parents and caregivers about ways to make content-appropriate choices for their families in interactive entertainment, and to learn more about the Xbox 360 Family Settings

•          A nationwide listening tour to hear the concerns of parents and caregivers regarding their children’s access to age-appropriate, interactive entertainment

•          Presentations by Microsoft’s Bach to government officials and leaders in advocacy and business

•          A guide (available online at http://www.xbox.com/isyourfamilyset) to the world of computer and video games for parents and caregivers, school groups, and community organizations

•          In-store material to promote awareness of the video game rating system, and increased retailer education and training

•          A national advertising campaign designed to tell parents and caregivers about Xbox 360 Family Settings as well as other resources

 

The new campaign complements the company’s partnership with Get Net Safe (http://www.staysafe.org), a joint initiative between partners in government, the non-profit sector and Microsoft to raise consumers’ awareness of computing security and Internet safety.