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Friday, April 21, 2006 9:31 PM by johnporcaro

Australia and Xbox Break World Water Balloon Record

Looks like they did it!  They broke the world's record! 

Xbox 360 gamers in Sydney, Australia, participate in a record-breaking water balloon challenge to celebrate the biggest console launch in Australian history. Photo courtesy Microsoft Corp.

About 50,000 water balloons, the same number of Xbox 360 consoles that have been sold in Australia since the launch on March 23, 2006, were thrown by participants. The previous world record for a water balloon event was held by 2,677 Spaniards after the record was set in 2005. From the press release:

“It was absolutely crazy when the balloons started flying — there was so much water I should have worn scuba gear,” said Niels Keurentjes of the Netherlands. “I flew thousands of miles to get here, but I wouldn’t have missed it for the world.”

“This was a great chance for us to do something fun for all those thousands of Australians who helped make the Xbox 360 launch such a success,” said David McLean, regional director of Xbox® Australia and New Zealand at Microsoft. “It was a great chance for everyone to jump in and remember the joy and fulfillment that comes from playing games of any kind.”

Comments

# So Long, And Thanks for All The Fis. . . Waterballoons

Saturday, April 22, 2006 7:39 PM by Gamerscore Blog
Just waking up from a long night with all the gang down here. Wow. We did it. We broke the world record....

# Beat the World Record!

Sunday, April 23, 2006 12:21 AM by Another Day in the Antz Farm
Taxi ride to Coogee beach - $18.80
Quick brekkie before staff briefing - $4.45
Being...

# re: Australia and Xbox Break World Water Balloon Record

Tuesday, April 25, 2006 9:06 PM by Andrew Parsons
We went - it was awesome and definitely worth the trip down to Coogee from the GAMEparents' office. :)
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About John Porcaro

John is Director of Customer and Community Relationship Management, Microsoft's IEB Global Marketing Team. His team is responsible for Online Community for Xbox and Games for Windows, and CRM/customer communications. He's been at Microsoft since 1990, where he's been a Product Manager, Channel Marketing Manager, Communications Manager, and Events Manager, mostly working in our Consumer Division (currently called Entertainment & Devices Division).