Today, Xbox 360 owners have been given front row seats to the unveiling of EA’s “Need for Speed SHIFT,” coming to Xbox 360 later this year. The title was revealed exclusively via a trailer on Xbox LIVE, 24 hours before being seen anywhere else, showcasing the all-new simulation racing title that combines the true driver’s experience with real-world physics, pixel-perfect car models, and a wide range of authentic race tracks. The “Need for Speed SHIFT” trailer is featured on the Xbox LIVE Spotlight channel and gives the 17 million Xbox LIVE members around the world a chance to preview the loud, visceral, intense, athletic experience of racing a car on the edge of control from the driver’s perspective. The title gives gamers a unique racing experience combining perception based G-forces, the hyper reality of the cockpit view and first person crash dynamic.